Has Apple’s Siri learned there is no ‘I’ in team?

The power of teams

There is one more thing.

A few weeks ago, we learned of changes in leadership for Apple Intelligence. That news emerged subsequent to Apple’s top 100 leaders meeting, an annual event usually held in secrecy. As John Gruber noted at that time, the fact that this news emerged after that meeting means at least two of Apple’s most senior people leaked it, which itself hints at conflict between leading decision makers within the company.

To my mind, the Apple Intelligence story shows a need for Apple’s senior leaders to bring their key people into harmony, as in-fighting erodes trust within any company, and entities characterized by lack of trust do not field the most effective teams. Everything around us might have been made up by people no smarter than we are, but they probably didn’t make these things up alone — they worked as a team. You don’t need AI, generative, or otherwise, to see that.