I experienced Dolby Atmos music in a Cadillac OPTIQ, and now I want to drive in an immersive audio bubble

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Getting to hear Dolby Atmos music in environments other than a home theater or headphones is starting to become a regular thing for me at CES. Last year, I got to experience a live concert mixed in Dolby Atmos, and I also got to hear Atmos music in a Mercedes-Benz S580.

For CES 2025, Dolby invited me to its setup at the Nomad Hotel to experience Atmos music in a Cadillac OPTIQ, the company’s new “entry-point” luxury EV. The Cadillac partnership is Dolby’s big car announcement at CES, and it brings the number of car brands featuring Dolby Atmos up to 20.

A Cadillac OPTIQ Atmos height speaker (Image credit: Future)

Aside from having a beautiful, streamlined design, the OPTIQ has a bespoke Android Auto infotainment system that uses a 33-inch LED display with touchscreen capability. For audio, a 19-speaker AKG audio system with four downward-firing speakers is used, and it’s been custom-tuned to provide a seamless Dolby Atmos sound presentation.

At present, Dolby Atmos music is streamed in the OPTIQ using a built-in Tidal app (phone tethering isn’t supported). According to Cadillac, further app support is in the works (Apple Music maybe?), but no announcements were being made at CES.

The Tidal app screen on the Cadillac OPTIQ showing Thompson Twins track

(Image credit: Future)

Driving with Atmos

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